Friday, June 13, 2008

Dad Deserves Better Denim

WeSC Standard, $98

If your dad is stuck in dad jeans (you know the type, high-waisted, light blue wash, way too many pockets), then think about grabbing him a nice pair of raw denim. Certain to evoke memories of jeans from an earlier age, raw denim like the WeSC Standard – as well as our Cheap Monday and Good Society jeans – are dyed with real indigo and washed once for shrinkage. Natural wear and tear will rub out the indigo at specific places, give dad a wash as unique as he is. Also, the darker indigo color makes for a more grown-up pant. Now if only you could get him to give up his sweater vests, too.

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